Realtor for Calgary Home Builders: Selling Spec and Show Homes
How we help Calgary-area builders price, market and sell spec and show homes, with monthly data for 52 new-home communities.
Last reviewed November 2026 · By Cam Johnson, REALTOR®, TNT Real Estate Pros | Real Broker
The short answer
A spec home competes with every other build and every resale home a buyer tours that weekend. The right listing agent prices it against that real competition, markets it to resale buyers as well as new-home shoppers, and reports back with numbers you can use on the next start.
TNT Real Estate Pros publishes free Builder Market Updates for 52 Calgary-area new-home communities, refreshed monthly. Our builder specialist, Cam Johnson, founded and ran a construction company working on building and land development projects before he became a REALTOR®, so he looks at a spec the way a builder does: the product, the lot, what it costs to carry and what it will take to move it.
Southeast Calgary · last 12 months
What the numbers say right now
Specs are asking more
In 7 of the 9 southeast communities we track, active specs ask more per square foot than new homes of the same type actually sold for.
New homes sit longer
Median days to sell, new vs resale: Mahogany 90 vs 28, Legacy 74 vs 38, Wolf Willow 85 vs 40.
Supply is mostly balanced
From about 2.8 months in Walden to 5.7 in Hotchkiss, against just under 4 for Calgary overall (CREB®, September 2026).
The competition for a finished spec is often the resale home down the street, not the show home next door. Each community in our Builder Market Updates breaks this down by product type.
For builders
What builders get from us
01
Monthly community data
Months of supply, 12-month and 90-day sales, median price and price per square foot, new vs resale days on market and sale-to-list ratio, with a shareable PDF.
02
Pricing against the real competition
We compare your spec with active and sold new homes and resale homes of the same product type, so the price reflects what buyers are choosing between.
03
Listing marketing
Professional photos and an iGUIDE floor plan, a video tour and reels, YouTube, social posts, our website listing hub and full MLS® exposure through Pillar 9.
04
A builder's eye
Cam's construction background means conversations about finishes, lot, carrying costs and timing start from the builder's side of the table.
Step by step
How we work with a builder
- 1
Start with the community numbers
We send the latest update for each community you build in.
- 2
Review the spec
Product type, finishes, lot and timing, compared with what is selling and what is sitting.
- 3
Set the price and the plan
List price, launch timing and how the home will be shown to resale buyers as well as new-home shoppers.
- 4
Launch and market
Photos, floor plan, video, social and MLS®.
- 5
Report back
Showings, feedback and the monthly market update, so the next start is priced with better information.
Coverage
Communities we track
Northwest and north Calgary, northeast and east Calgary, southeast Calgary (including Mahogany, Seton, Legacy, Walden, Rangeview and Hotchkiss), southwest and west Calgary, Chestermere, Okotoks, and Cochrane and Rocky View. See every community on the Builder Market Updates page. Buying rather than building? Our guide to buying new construction in southeast Calgary uses the same data from the buyer's side.
Questions
Frequently asked questions
Which communities do your builder market updates cover?
52 Calgary-area new-home communities across Calgary, Chestermere, Okotoks, Cochrane and Rocky View. The full list is on our Builder Market Updates page.
How often are the market updates published?
Monthly. Each community page shows the sales period it covers and the date of its active-listing count.
Where do the numbers come from?
They are TNT's medians from Pillar 9™ MLS® sales. CREB® benchmark prices use the MLS® Home Price Index, a different measure, so the two should not be compared like for like.
What does months of supply mean?
Active listings divided by the average number of sales per month. Around 4 to 5 months is usually considered balanced; lower favours sellers and higher favours buyers.
Why compare a spec home with resale?
Buyers do. In several southeast communities resale homes sold in about half the time new homes took over the past year, so a spec has to compete with the resale homes nearby, not just other builds.
How do I get the updates for my communities?
Contact Cam Johnson at 587-875-6633 or [email protected] and tell him which communities you build in.
Building in a Calgary-area community?
Call Cam Johnson at 587-875-6633, email [email protected], or call our office at 587-875-6640.
Sources: TNT Real Estate Pros Builder Market Updates (Pillar 9™ MLS® sales, October 20, 2025 to October 19, 2026; active listings as of October 19, 2026); CREB® housing statistics, September 2026.