Seton Builder Market Update
Builder Market Update · October 2026
Seton
SE Calgary · Sales Oct 20, 2025 – Oct 19, 2026 (12 months); active listings as of Oct 19, 2026
Three things builders should know
Community snapshot
New build vs resale
| Segment | Sales | Median price | Median $/sf | Median DOM | Sale-to-list | Active now |
|---|---|---|---|---|---|---|
| New build (never occupied) | 71 | $509,900 | $360 | 41 | 98.0% | 16 |
| Resale (built 2015 or later) | 188 | $412,000 | $366 | 41 | 97.6% | 71 |
| Difference (new vs resale) | — | +$97,900 | −$5 | 0 days | +0.4 pts | — |
New and resale homes differ in size and finish (median 1,257 sq ft resale vs 1,505 sq ft new). Resale here means homes built in 2015 or later, the homes buyers compare a new build to. Compare $/sq ft and days on market, not the overall median price.
What this means for builders
Pricing
Price new detached – laned specs closer to the $334/sq ft new homes have actually sold for, not today’s $350 asking level. 3 specs in this product are competing with each other and with resale.
Resale competition
Resale semi-detached / duplex homes are selling in about 34 days against 59 for new. Show buyers what new adds: warranty, energy efficiency, GST rebate eligibility for first-time buyers, and finishes they can still choose.
Product
Semi-detached / duplex is the tightest product. 35 sold in 12 months with 4 listed now (1.4 months of supply). If your plans include semi-detached product, now is a good time to bring one to market.
Bungalow / villa supply
Bungalow / villa has 9.0 months of supply: 3 listed against 4 sales in a year. Specs in this product need a sharper price, a finished basement or a stronger incentive to stand out.
Timing
Quarterly sales over the past year ran 59 → 77 → 65 → 57. Winter is the slowest stretch; specs finishing over the winter should be listed and photographed before possession so they’re ready for the spring market.
Full breakdown: product types, price bands and spec aging
By product type
| Product | Sales (new / resale) | Median price | Median $/sf | Median DOM (new / resale) | Sale-to-list | Active | Months of supply |
|---|---|---|---|---|---|---|---|
| Townhome / row | 86 (29 / 57) | $414,250 | $330 | 27 / 41 | 97.9% | 23 | 3.2 |
| Semi-detached / duplex | 35 (17 / 18) | $580,000 | $360 | 59 / 34 | 97.5% | 4 | 1.4 |
| Detached – laned | 18 (3 / 15) | $650,000 | $355 | 38 / 40 | 97.5% | 10 | 6.7 |
| Detached – front garage | 32 (10 / 22) | $736,950 | $342 | 58 / 38 | 98.3% | 9 | 3.4 |
| Bungalow / villa | 4 (2 / 2) | $581,500 | $513 | — / — | 97.0% | 3 | 9.0 |
| Apartment condo | 84 (10 / 74) | $325,750 | $404 | 78 / 45 | 97.5% | 38 | 5.4 |
Months of supply = active listings ÷ average monthly sales over 12 months. Laned = rear lane / detached garage; front garage = attached front-drive garage.
Where buyers are buying
| Price band (sold price) | Sales (12 mo) | Share of sales | Active now | Months of supply | Median DOM | Market read |
|---|---|---|---|---|---|---|
| Under $300K | 46 | 18% | 13 | 3.4 | 38 | Balanced |
| $300K–$399K | 51 | 20% | 27 | 6.4 | 57 | Buyer's |
| $400K–$499K | 58 | 22% | 19 | 3.9 | 43 | Balanced |
| $500K–$599K | 44 | 17% | 7 | 1.9 | 36 | Seller's |
| $600K–$699K | 32 | 12% | 9 | 3.4 | 31 | Balanced |
| $700K+ | 28 | 11% | 12 | 5.1 | 44 | Buyer's |
Market read: under 2.5 months of supply = seller's, 2.5–5 = balanced, over 5 = buyer's. Active listings are banded by asking price.
Spec competition right now
| Product (new builds only) | Active | Median asking price | Median asking $/sf | 0–30 days | 31–60 | 61–90 | 90+ days |
|---|---|---|---|---|---|---|---|
| Townhome / row | 4 | $466,247 | $353 | 1 | 1 | 1 | 1 |
| Semi-detached / duplex | 1 | — | — | 1 | 0 | 0 | 0 |
| Detached – laned | 3 | $567,003 | $350 | 2 | 1 | 0 | 0 |
| Detached – front garage | 1 | — | — | 0 | 1 | 0 | 0 |
| Bungalow / villa | 1 | — | — | 1 | 0 | 0 | 0 |
| Apartment condo | 6 | $317,100 | $467 | 2 | 0 | 0 | 4 |
| Total | 16 | 7 | 3 | 1 | 5 |
Days on market is for the current listing. Relisted homes may have been on the market longer. Over the past 12 months, 35 new-build listings in Seton expired, were withdrawn or were cancelled without selling (some were relisted). Asking prices are shown only where 2 or more specs are listed.
The bigger picture
| Measure | Seton | City of Calgary (CREB®) | What it tells you |
|---|---|---|---|
| Months of supply – all homes | 4.0 | just under 4 | About the same choice as citywide |
| Months of supply – detached | 4.9 | ≈ 3.3 | Buyers here have more choice than citywide |
| Months of supply – row/town | 3.2 | ≈ 4.4 | Buyers here have less choice than citywide |
| Benchmark price – detached | median sold $705,000* | $739,400 (−1.0% y/y) | Prices citywide are flat to slightly down |
| Benchmark price – row | median sold $414,250* | $412,400 (−5.5% y/y) | Row is the weakest segment citywide |
| Total sales, September 2026 | — | 1,650 (−3.8% y/y) | The market is slower than last year, not frozen |
*Seton figures are TNT's medians from Pillar 9™ MLS® sales. CREB® benchmark prices use the MLS® Home Price Index and are a different measure. Don't compare them as like for like.
Want the full Seton brief? Three pages, ready to share with your sales team.
Past editions: October 2026 · See all communities
Your builder specialist
Cam Johnson
Before real estate, Cam founded and ran a construction company working on building and land development projects. He looks at a spec the way a builder does: the product, the lot, what it costs to carry and what it will take to move it. That’s why these updates are built around the numbers builders use.
- Spec pricing against the resale homes buyers are actually touring
- MLS® marketing, showings and weekly feedback reports
- Move-up buyers who need to sell first: our team handles that sale too, so your deal doesn’t stall